Social Media
AT BUZZFEED:
- Increased the e-commerce team’s average monthly earnings by 39.6%, average earnings per day by 43.6%, and exceeded holiday revenue goals by upwards of 40% by improving organic affiliate post performance on Facebook through close collaboration with the Market team and aggressively researching our audience’s buying behavior, post and product performance on social, and A/B testing headlines and thumbnails
- Integrated learnings from Social and the Market team to implement the first paid social campaign between the two teams with early experiments yielding ROI’s over 150% within the first 10 days
- Create social-friendly videos for multiple Facebook pages which have accumulated over 212.8 million views
- Curate and strategize rollout of affiliate marketing posts on Facebook across 20+ pages, including BuzzFeed, BuzzFeed Video, Nifty Home, As/Is, Food, Parents, Health, Tasty, Nifty, Goodful, SOML, and Bring Me by optimizing images, thumbnails and headlines for different audiences
- Directly manage all link posting strategy on Buy Me That, Nifty Home, Parents, and Nifty
- Managed BuzzFeed and BuzzFeed Video’s Facebook page on weekends, consistently surpassing traffic goals by an average of 8% and remaining on call in case of breaking news
AT ATTN:
- Curated ATTN:’s most trafficked article in its history, driving millions of hits in less than 24 hours
- Led a team of 3 to successfully implement ATTN:’s “Where Is The Love?” Twitter campaign strategy with the Black-Eyed Peas, which outperformed other tweets in engagement by 218%
- Managed, edited, and curated content to grow ATTN:’s presence on social media platforms
- Used news judgement and social analytics to package stories with optimized headlines and thumbnails so they best resonated with our diverse audiences on Facebook, Twitter, Instagram, and Snapchat
- Provided coverage during breaking news and live events, including assisting writers with gathering, verifying, and confirming social content
AT BUSINESS INSIDER:
- Grew Instagram audience by 18%, average like per picture by 73%, and the most liked media by 40% in less than three weeks of full creative control by analyzing our audience engagement, framing content to align with a revamped strategy, and aggressively researching optimal posting behavior. Business Insider still iterates upon the strategy’s core findings today.
- Curated and scheduled content across our social media platforms to a daily audience reach of over 15 million in order to boost engagement and drive traffic to BI’s website
- Increased BI Politics Facebook Page Likes by 291% and people reached by 315%, BI Entertainment Facebook Page Likes by 7% and people reached by 45%, and BI Science Facebook Page Likes by 109% and people reached by 155% in the month of March
SIDE PROJECTS:
