Entries by Caleb Chin

Facebook Optimizing Experiment

Here’s an example of how I optimize posts for Facebook. Although we can’t know the exact engagement numbers of our competitors in the affiliate sphere on social, we *can* compare performance to the best of our knowledge by simulating the packaging (headline and thumbnail) of their posts for the exact same product(s) we’ve both written […]

Why Don’t Stores Accept Card in 2016?

Do I have to sit down and chisel some tokens out of copper or something? “Sorry we don’t accept card” Okay yeah great I’ll just go fuck myself and hop on my Razr scooter so I can fax my bank to send me some shekels by pigeon. While I’m at this: May is the best month, followed closely […]

Social Media at KU

The best experience I had in college was when the University of Kansas’s department of Marketing Communications approached me to join their social media team*. It’s not just because it opened the doors for me into professional social media or that I finally got to tweet from @KUnews. Rather, it gave me my first real […]

Viral Content

  Featured: DoesKansasHaveABudgetYet.com Implemented a custom social media strategy to generate attention towards the site Featured on numerous media outlets, including KCTV, KBWCH, 6 News Lawrence, Lawrence Journal-World, and the Derby Informer Projects with clients have achieved similar results, with another website achieving 30,000 hits within 24 hours of launch Goodnight. I leave you with this http://t.co/nFwYyXqh9D #ksleg […]

Social Media

AT BUZZFEED: Increased the e-commerce team’s average monthly earnings by 39.6%, average earnings per day by 43.6%, and exceeded holiday revenue goals by upwards of 40% by improving organic affiliate post performance on Facebook through close collaboration with the Market team and aggressively researching our audience’s buying behavior, post and product performance on social, and A/B testing […]


With experience in breaking news and evergreen content, I felt I had reached a point where I had a strong understanding of the flow of virality in social media. What I didn’t understand yet was the flow of money, how to leverage social media to generate money. Although I had no prior experience with e-commerce, I transitioned from managing news, […]