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Hi.
I’m Caleb.

TL;DR: good at understanding how to get people to buy stuff online

Nothing is impossible to make interesting.

I believe it in news, I believe it in commerce, and I believe it for everything in between.

Let’s connect if you share the same vision.

Show me proofGet in touch

Where I’ve Been

Major Brands I’ve Collaborated With

This is me: Senior social media strategist by day, TikTok creator & algorithm-cruncher by night. I like to be always tinkering away at something.

WHAT I DO:

I bridge the gap between editorial and data to maximize engagement, traffic, and revenue while delivering qualitative and quantitative analysis.

 I have experience successfully engaging diverse demographics ranging anywhere in age across almost every product category anywhere from startups to legacy media.

No matter which medium or vertical, I go all in if it means better understanding how to get people engaged with commerce on social media.

I’ve managed:

• Facebook

• Twitter

• Instagram

• LinkedIn

• and TikTok

across breaking news, business, pop culture, health, and e-commerce for organic, affiliate, and paid social media.

WHAT I’VE DONE

• Created, executed, and optimized the social media strategy for shopping content at BuzzFeed (2017)

•  Optimized the social distribution of content for Wirecutter at The New York Times across platforms (2019)

• Create short-form social videos commissioned by major companies like Amazon, Chewy, and more (2021)

OTHER PROJECTS:

In my free time, I like to experiment with emerging platforms and the monumental shift created by the explosion of short-form social video. My current pet project is a TikTok account that I grew from 0 to 75,000 followers in 2 months with 35 videos that averaged 400,000 views each

A different one grew from 0 followers to 100,000+ followers in 1 month.

Next goal: 100,000 followers in one day.

TL;DR:

Lazy social packaging is a sin. Great content deserves great packaging, whether it’s through the headline, thumbnail, caption, or hook shot.

I believe it in news, I believe it in video, and I believe it for everything in between.

Let’s connect if you share the same vision.

@AmazonShop our favorites in electronics!

♬ Promoted Music – Amazon

1544.65%

more traffic than competitor social optimization on Facebook

43.6% increase

in BuzzFeed’s affiliate average earnings per day

212.8 million views

on videos across multiple platforms (April 2017 – May 2018)

People lie. Results don’t. I let the numbers speak for themselves:

7 8 TikTok accounts that have directly credited my publicly shared social media strategy & advice for growing from 0 followers followers to 37,000 followers *minimum* within 4 days (@markettomillennials, @ryanmurphy804, @joelroblesmu, @invisible_influence, and more)

TikTok

Commissioned by major brands like Amazon to create multiple traffic- and conversion-driving short-form videos for their paid and organic social channels

Amazon

Integrated learnings from social and e-commerce teams at BuzzFeed to implement the first paid social campaign between the two with early experiments yielding ROI’s over 150% within the first 10 days

BuzzFeed

Increased Facebook traffic, Twitter traffic, & product link clicks by 100%+ YoY through optimizing social packaging & distribution

Wirecutter

Growing multiple personal accounts from 0 to 50,000+ followers with less than 15 videos within 1 month

TikTok

Grew BI’s Instagram audience by 18%, average like per picture by 73%, and the most liked media by 40% in less than three weeks of full creative control by framing content to align with a revamped social strategy and aggressively researching optimal posting behavior

Business Insider

Curated ATTN:’s most trafficked article in its history, driving millions of hits in less than 24 hours

ATTN

What I Like Doing

Social Media

The reason you’re probably here. Experienced with driving growth and engagement on Facebook, Instagram, Twitter, Snapchat, and TikTok

Paid Social

Experienced with Facebook Ads Manager, currently teaching myself Google AdWords on the side

E-Commerce

Translating the flow of virality into the flow of money, particularly through Amazon Associates

Photoshop and Premiere Pro

Experienced with Photoshop, mostly use Premiere Pro to turn around quick social-friendly videos

SEO

A fun little thing I’m learning about in my free time

Web Design

Just a hobby.

I’m currently available for consulting.

Fill out this form, and I’ll get in contact with you soon.

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