Experienced with driving growth and engagement on Facebook, Instagram, Twitter, and Snapchat
This is me. Senior social media strategist by day & SEO beginner by night. Always tinkering away at something.
In my senior year of undergrad, I made a parody Twitter account of my university’s chancellor. Eventually the KU social media team told me to take it down. In exchange, they offered me a part-time job on their team.
Nowadays I focus ~full-time~ on digital media. I’ve managed Facebook, Twitter, and Instagram accounts across breaking news, business, culture, health, and e-commerce for organic, affiliate, and paid social media. I’m currently a Senior Social Media Strategist at BuzzFeed, where my focus is on amplifying traffic and revenue by working closely with editorial, affiliate, and tech teams to connect our audiences with great content, products, and services (check out this chart from SimilarWeb to see how we’re stacking up against the competition).
I have an ethos of constant experimentation, an endlessly renewable curiosity, and a belief that real estate on someone’s social feed is precious. Lazy packaging is a sin, and we should value a user’s time and attention with content that has been given the utmost scrutiny to its presentation. Great content deserves great packaging, whether it’s through the headline, thumbnail, caption, or hook shot. I believe it in news, I believe it in video, and everything in between. Let’s connect if you share the same vision.
in BuzzFeed’s affiliate average earnings per day
on videos across multiple platforms (April 2017 – May 2018)
What I Like Doing
Experienced with Facebook Ads Manager, currently teaching myself Google AdWords on the side
Translating the flow of virality into the flow of money, particularly through Amazon Associates
Experienced with Photoshop, mostly use Premiere Pro to turn around quick social-friendly videos
A fun little thing I’m learning about in my free time
Just a hobby