Experienced with driving growth and engagement on Facebook, Instagram, Twitter, and Snapchat
This is me. Senior social media strategist by day, TikTok creator & algorithm-cruncher by night. I like to be always tinkering away at something.
In my senior year of undergrad, I made a parody Twitter account of my university’s chancellor. Eventually the KU social media team told me to take it down. In exchange, they offered me a part-time job on their team.
Nowadays I focus ~full-time~ on digital media. I’ve managed Facebook, Twitter, and Instagram accounts across breaking news, business, culture, health, and e-commerce for organic, affiliate, and paid social media.
After creating and executing the social media strategy for shopping content at BuzzFeed, I now oversee the social distribution of content for Wirecutter at The New York Times across social platforms, bridging the gap between our Editorial and Data teams to maximize engagement, traffic, and revenue while delivering qualitative and quantitative analysis.
Between the audiences of those two companies, I have experience successfully engaging diverse demographics ranging anywhere in age across almost every product category at startups to legacy media. No matter which medium or vertical, I go all in if it means better understanding how to get people engaged with commerce on social media.
In my free time, I like to experiment with emerging platforms and the monumental shift created by the explosion of short-form social video. My current pet project is a TikTok account that I grew from 0 to 75,000 followers in 2 months with 35 videos that averaged 200,000 views each (400,000 views if you include a 10,000,000+ view outlier).
I have an ethos of constant experimentation, an endlessly renewable curiosity, and a belief that real estate on someone’s social feed is precious. Lazy packaging is a sin, and we should value a user’s time and attention with content that has been given the utmost scrutiny to its presentation. Great content deserves great packaging, whether it’s through the headline, thumbnail, caption, or hook shot. I believe it in news, I believe it in video, and everything in between. Let’s connect if you share the same vision.
in BuzzFeed’s affiliate average earnings per day
on videos across multiple platforms (April 2017 – May 2018)
What I Like Doing
Experienced with Facebook Ads Manager, currently teaching myself Google AdWords on the side
Translating the flow of virality into the flow of money, particularly through Amazon Associates
Experienced with Photoshop, mostly use Premiere Pro to turn around quick social-friendly videos
A fun little thing I’m learning about in my free time
Just a hobby