Social Media
The reason you’re probably here. Experienced with driving growth and engagement on Facebook, Instagram, Twitter, Snapchat, and TikTok
Major Brands I’ve Collaborated With
This is me: Senior social media strategist by day, TikTok creator & algorithm-cruncher by night. I like to be always tinkering away at something.
WHAT I DO:
I bridge the gap between editorial and data to maximize engagement, traffic, and revenue while delivering qualitative and quantitative analysis.
I have experience successfully engaging diverse demographics ranging anywhere in age across almost every product category anywhere from startups to legacy media.
No matter which medium or vertical, I go all in if it means better understanding how to get people engaged with commerce on social media.
I’ve managed:
• and TikTok
across breaking news, business, pop culture, health, and e-commerce for organic, affiliate, and paid social media.
WHAT I’VE DONE
• Created, executed, and optimized the social media strategy for shopping content at BuzzFeed (2017)
• Optimized the social distribution of content for Wirecutter at The New York Times across platforms (2019)
• Create short-form social videos commissioned by major companies like Amazon, Chewy, and more (2021)
OTHER PROJECTS:
In my free time, I like to experiment with emerging platforms and the monumental shift created by the explosion of short-form social video. My current pet project is a TikTok account that I grew from 0 to 75,000 followers in 2 months with 35 videos that averaged 400,000 views each
A different one grew from 0 followers to 100,000+ followers in 1 month.
Next goal: 100,000 followers in one day.
TL;DR:
Lazy social packaging is a sin. Great content deserves great packaging, whether it’s through the headline, thumbnail, caption, or hook shot.
I believe it in news, I believe it in video, and I believe it for everything in between.
Let’s connect if you share the same vision.
43.6% increase
in BuzzFeed’s affiliate average earnings per day
212.8 million views
on videos across multiple platforms (April 2017 – May 2018)
What I Like Doing
Paid Social
Experienced with Facebook Ads Manager, currently teaching myself Google AdWords on the side
E-Commerce
Translating the flow of virality into the flow of money, particularly through Amazon Associates
Photoshop and Premiere Pro
Experienced with Photoshop, mostly use Premiere Pro to turn around quick social-friendly videos
SEO
A fun little thing I’m learning about in my free time
Web Design
Just a hobby.