I’m Caleb

I’m a New York City-based social media strategist specialized in maximizing organic traffic and engagement.
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What I’ve Done

Grew BI’s Instagram audience by 18%, average like per picture by 73%, and the most liked media by 40% in less than three weeks of full creative control by framing content to align with a revamped social strategy and aggressively researching optimal posting behavior

Business Insider

Curated ATTN:’s most trafficked article in its history, driving millions of hits in less than 24 hours


Integrated learnings from social and e-commerce teams at BuzzFeed to implement the first paid social campaign between the two with early experiments yielding ROI’s over 150% within the first 10 days


What I Like Doing

Social Media

Experienced with driving growth and engagement on Facebook, Instagram, Twitter, and Snapchat

Paid Social

Experienced with Facebook Ads Manager, currently teaching myself Google AdWords on the side


Translating the flow of virality into the flow of money, particularly through Amazon Associates

Photoshop and Premiere Pro

Experienced with Photoshop, mostly use Premiere Pro to turn around quick social-friendly videos


A fun little thing I’m learning about in my free time

Web Design

Just a hobby

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